Déjà vu, mais tellement sympa à revoir
http://www.albinoblacksheep.com/flash/honda.php
En plus, des anecdotes sur comment le film a été fait, et qui montre qu'au sein de Honda, même au niveau du senior management, il y a encore beucoup de gens qui ont un esprit d'ingénieur.
Voilà pourquoi c'est ma marque préférée en Auto comme en Moto.
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see
it.
The film took 606 takes. On the first 605 takes, something, usually
very minor, didn't work.They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were
ready to change professions. The film cost six million dollars and took
three months to complete including full engineering of the sequence.In addition, it's two minutes long so every time Honda airs the film
on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda
isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately
without any hesitation - including the costs.There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) are parts from those two cars. The voiceover
is Garrison Keillor. When the ad was shown to Honda executives, they
liked it and commented on how amazing computer graphics have gotten.They fell off their chairs when they found out it was for real.
Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
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